Are you a rebel with a purpose? Hell, YES!
Traditionally, a rebel can be described as:
noun: rebel; plural noun: rebels
A person who rises in opposition or armed resistance against those currently in power.
Throughout history, rebels have been portrayed as less than honorable individuals. But in reality, despite the many bad connotations, rebels make the world move forward.
That’s precisely why Rose Rivera and Chris decided to found the Rebel Leaders brand, for people just like you. After all, if you’re going to “rebel,” you must do it with purpose….Only then can you indeed Lead Your Rebellion (adapted from the Rebel Leader Academy).
For the first time in modern history, we live in an age of abundance. There is enough food, water, shelter, and energy, for all. To put it bluntly, we’re standing on the precipice of achieving greatness with our species. The key and the part that’s going to be the most difficult and challenging for us is to step out of our old scarcity-based instincts.
It’s not going to be easy. We have been operating in this mode since the dawn of time. Mostly, we are moving into uncharted territory. Imagine living together in a world where we have abundance, leading to a peaceful situation for humanity.
That shift in paradigm changes everything, from how we operate globally as a species, to the decisions we make individually. It turns the dialogue; it’s both exciting and terrifying at the same time.
The Rebel Leaders brand system is designed for the next generation of innovators, disruptors, and game-changers. These are people that understand technology changes the landscape of everything. History has shown us that Rebelliousness is the driving force behind some of humanity’s most significant accomplishments. Are you in?
This is a brand like no others: strong, bold, and wild. The red and black combo suits our vision like a glove, the rebel kind, of course. The red represents passion, power, motivation, and courage, while the black adds a sophisticated touch. This attention to detail continues throughout our collection.
Even our beautiful and robust serif of the logo includes a touch of unexpected custom handwriting to break the rules. Well, this a brand for rebels, isn’t it? For symbolism, we also added a compass. This way, all our rebels know their true north.
All sub-brands, including the Rebel Leader Academy and Rebels Leader Insiders, follow the same rationale. The photography is provocative and bold. The red-black brand color palette evokes deep emotions that are consistent in every touchpoint, especially on social media. Hey, Instagram, we are looking at you, are you ready for the “Rebel Leaders” invasion? This isn’t for the faint of heart! In Rose and Chris’s own words:
“We believe in shattering the status quo, being unapologetically expressive and fully embracing the dark and light sides of human nature, equally. We are provocative, sexy, and often offensive.”
However, these edgy elements aren’t used for dramatic effect only, but to amplify and foster intelligent debate. In other words, rebels don’t sugarcoat. We encourage openness, rawness, and depth. We push people to consider crazy perspectives and off the wall solutions.
Our brand intensity lends itself well to our idealism: fundamentally and scientifically knowing that world peace is not only possible but at our fingertips. We are a brilliant community of disruptors, nonconformists, and innovators ready to change the world.
Together, we lead the way.
Check the full brand here and join the peaceful revolution! Sign Me Up:)