It’s loving time–Libra brand archetype

Brand Forecast

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency.

Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!It gets even better; he also thought archetypes influence human behavior more than anything else.

They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience.

A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic, so they become alive in a beautiful piece of art.

If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The Loving Artist
Libra brand archetype

The new fall season started a few days ago, and we have a new kid on the block. Libra is here to remind us that life is love, beauty, and harmony. And, nobody does that like Libra.

Brand inspiration

We are so lightly here. It is in love that we are made. In love we disappear.–Leonard Cohen
(As seen in The Stars Within You by Juliana McCarthy)

Ruling planet

Venus, the planet of love and beauty.


The scale.

Brand quintessence

I balance with harmony and love.


Brand brilliance & gifts

The brand brings harmony to the world through relationship and partnership. Diplomatic at heart, she brings peace and reconciliation to an otherwise chaotic world. Your drive is to promote intimacy and sensuality, love and beauty.

Are you ready to be an influencer? Even as a possible introvert, you shine in public life, which brings immense wealth potential. Always charming, loving, gracious and warming, you bring people together as a mediator or a diplomat. You are committed to finding creative solutions and getting things done. And, if you’re artistically inclined, you’ll thrive as your sense of aesthetic is elevated. Share it with the world to bring harmony and beauty, make everyone’s day shine.

Don’t forget, love starts with self-love, and by blindly chasing the love of others you might lose your identity. And, sometimes, done is better than perfect!


Brand colors & photography

The loving artist colors are romantic and nostalgic, like the mid-fall. You love blue, pink, lavender, pastels, dark crimson, amber, lemon yellow.

Sensual and soft colors are infused in hearts, flowers, moon in the sky, sand dunes and beaches, to convey the feelings of love and harmony. The Loving Artist connects well with circular and curving shapes, natural and sensual objects, and beautiful art.


Famous Libra

Illustrations created by Luana Santos and Sofia Santos

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