The sum of them all-Pisces brand archetype

Brand Forecast

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency.

Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!It gets even better; he also thought archetypes influence human behavior more than anything else.

They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience.

A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic, so they become alive in a beautiful piece of art.

If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The compassionate dreamer
Pisces brand archetype

This archetype is very dear to me. Writing the brand archetype, it feels I am talking to a son… because I am. My kiddo was born under the Pisces zodiac sign. The happiest day of my life and every single one after that. Although he would say, I am talking nonsense here. With Pisces, we go deep and all in. We bleed heaven and earth into one. Special, isn’t it?


Brand inspiration

To understand everything is to forgive everything.–Siddhartha Gautama
(As seen in The Stars Within You by Juliana McCarthy)


Ruling planet

Neptune, the planet of spirituality.


The Fish

Brand Quintessence

I am all encompassing. I believe unconditional love is the connector of all and I am here to facilitate the path of awakening.


Brand brilliance & gifts

The best way to start describing a Pisces brand is to tap into something many belief is true. As the last sign of the zodiac, you sum and blend the characteristics of all the 12.

What comes to mind is the famous inscription of Tolkien’s Lord of the Rings: “One ring to rule them all, One Ring to find them, One Ring to bring them all, and in the darkness bind them.” Maybe this is one of the favorite books or movies. Perhaps it doesn’t make sense. I will leave it to you to decide.

You are the queen of compassion, always helpful and loving. You can’t leave nobody behind or turn your back to someone in need. Humane, indeed, living in a different dimension, in tune both with the universe and human psyche. Seeing the wisdom of the universe, which naturally flows to you, is your greatest gift. It will then guide us in the path of human awakening.

Nonetheless, even with all the immense power unknown to us, you are not scary to the human realm. You believe in unconditional love and are the conduit to connect us all through it. You’re lovely to be around and sparkling social, the light of the party. You give us undivided attention, and your personal brand is witty, whimsical, artistic, with a touch of an upscale bohemian feeling. Perhaps you even have the soul of a poet.

You feel what others feel like no-one in this world and are here to show us what connects us all. So many talents are within you that it is difficult to focus only on one career. You have what it takes to stand out in a crowd wherever you are, a true leader and inspirational teacher.

Of course, like a beautiful colorful fish, you love the ocean and are naturally drawn to its related activities. You can also excel in sales and marketing. With your visual, high creativity, and vivid dreams, art is in your world. Then, why don’t you take your strong intuitive abilities and help guide and healing? Only you know what can be created.

Staying focused is so hard for you. Your sensitive and trusting personality can give you trouble. Take time to ground yourself, deep rest and reflection, self-care every day.

As you capture so many energies from your environment, you must define clear boundaries. Get rid of everything toxic to you, specifically those energy vampires that are everywhere. And, never, ever forget your value. You have so much worth!


Brand colors & photography

The best colors for Pisces are aquamarine, fluorite, lapis lazuli, dreamy colors of the ocean, pale green and turquoise, violet. Imagery that suits you represent the ocean, meditation, spirituality, upscale art, crazy partying.


Famous Pisces

Illustrations created by Luana Santos and Sofia Santos

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