New journeys need courage. Aries gives you that and then some!

Brand Forecast

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency.

Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!It gets even better; he also thought archetypes influence human behavior more than anything else.

They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience.

A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic, so they become alive in a beautiful piece of art.

If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The fearless trailblazer
Aries brand archetype


Brand inspiration

Fearlessness is not only possible, it is the ultimate joy. When you touch nonfear, you are free.–Thich Nhat Hanh
(As seen in The Stars Within You by Juliana McCarthy)


Ruling planet

Mars, the planet of sexuality and aggression.


The Ram

Brand Quintessence

I am here to create a path of fearless joy.


Brand brilliance & gifts

Two of the most influential people of my life, my mom and grandmother, are Aries. Ah, not easy to understand, and sometimes the relationship was kind of tumultuous for this title Taurus.

They could not have been better role models. They like to be in charge for sure and are solid and honest. I love them both!

As the first sign of the zodiac, no doubly that you love to initiate what you want and remove all obstacles along the way. You take a leap of faith in any challenge in your way, courageously, and you don’t accept less than a big win.

Your passion and curiosity are the motive, confidence, and focus follow you. Your journey is to choose your battles wisely from a place of mindfulness. Only from stillness and strength, intentional action happens with ease and peace of mind.

Your personal brand is fresh, strong, upbeat, and magnetic. A natural Entrepreneur with an overall, it is an exciting brand.

Besides inspiration, your audience comes to you as you are honest, providing straightforward opinions and solutions. What they see is what they get. Without fluff, you always mean business!


Brand colors & photography

All hues of red, the color of passion and good fights. You are inspired by bold imagery showing risk taken action and competition.


Famous Aries

Illustrations created by Luana Santos and Sofia Santos

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