A Taurus brand creates an unforgettably luxurious and sensual experience

Brand Forecast

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency.

Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!It gets even better; he also thought archetypes influence human behavior more than anything else.

They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience.

A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic, so they become alive in a beautiful piece of art.

If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The luxurious sensualist
Taurus brand archetype


Brand inspiration

When the distraction of the tongue is removed, the heart listens.–Theodore Dreiser
(As seen in The Stars Within You by Juliana McCarthy)



The Bull

Ruling planet

Venus, the planet of beauty and love.

Brand Quintessence

I am here to build resilience, grounding your soul with sensuality in the creation of wealth.


Brand brilliance & gifts

I saw this quote online describing the temperament of a Taurus: Nobody’s nicer than Taurus when they’re feeling solid, and nobody raises hell like Taurus when they decide to.”

I giggled a little as Taurus is my sun sign. Ain’t I such a delight? Of course, I am!

Like any other person, we all have good, the bad, and the ugly within us, don’t we? And, there isn’t such a thing as a good and lousy zodiac sign. We just have more affinity for certain humans than others.

Moreover, human personality is not totally dependent on the time you were born. Experiences and environment also count, e.g., how our character develops and what we do in our journey are part of us too.

So, we left Aries season behind, and Taurus teaches us to slow down and appreciate the surroundings. Spring is entirely in, and nothing better than enjoying the many treasures and pleasures that the excellent weather brings. After all, Venus is ruling the mood, bringing us beauty, love, and sensuality. What’s not there to enjoy?

You’re in the business of creativity, any tactile art is within your realm, and you do so with the heart of a poet. The goal is to surround yourself and others with beauty and comfort.

Your brand is calm, serene, and steady. With these gifts, you provide a safe and sacred space to the ones that feel lost. You’re Earth’s goddess, helping people putting roots so they can grow and reach unlimited wisdom and connection with the universe. All that, while appreciating the earthy pleasures.

You heal others with your magnetism. Say yes and hug a Taurus frequently; she is your friend for life. As there’s no place for fakes and copycats in your world, you attract people just by expressing yourself uniquely. The way you move, the way you dress, your surrounding, even your voice at magnetic to others.

But then, you go to extremes (slowly, of course). It’s all or nothing. It is important not to become too extreme and rigid and be in the flow. Let yourself go, gorgeous Taurus! Understand and develop yourself w


Brand colors & photography

Green is the must have as it the color of earth. Add pale blue and mauve to your brand color palette and you’ll shine. The best imagery to connect with your audience are photos of nature, gardens and sensual arts.


Famous Taurus

Illustrations created by Luana Santos and Sofia Santos

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