The gemini brand is the guardian of knowledge
Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency.
Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!It gets even better; he also thought archetypes influence human behavior more than anything else.
They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience.
A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic, so they become alive in a beautiful piece of art.
If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.
The guardian of knowledge
Gemini brand archetype
All important words, all the words marked for grandeur by a poet, are keys to the universe, to the dual universe of the Cosmos and the depths of the human spirit.–Gaston Bachelard
(As seen in The Stars Within You by Juliana McCarthy)
Mercury, the planet of communication and intellect
I am here to gather and share knowledge with heart and soul.
Brand brilliance & gifts
What would we do without Gemini’s brilliance? Oh, we would be so bored! You are the guardian of knowledge, after all:) Gemini is the extension of their ruling planet, Jupiter; communication is vital. But not “comms” as usual. Exciting, and mindful points of view and intelligent arguments are your gem. We become speechless when we encounter you.
It’s not only about the subject and the energy of your conversations but also the ability to listen to others deeply. You observe the word and love to share what you learned and your unique way of seeing and understanding all things matter.
You can be a writer, a journalist, or politician as you have a nag for debating and… win! With a flare, Gemini entertains and inspires us to see things differently and be different. Put it to work in your brand!
Your audience is amused by you and trusts your judgment in all the subjects your love. Share it often and create a business around it. Find a way to share your wisdom and never get bored. And, don’t forget to root your knowledge in your magnificent heart, filled with humanity, spirituality, and, of course, love.
Brand colors & photography
Yellow, the color of novelty and illumination, and other bright and luminous colors suit your brand very well. Photos that show an eclectic, cosmopolitan lifestyle are a beautiful touch to show you personality, with humorous and smart (books that enlighten your brilliant mind) glimpses.