Empower your brand personality with flower beauty and meaning

Stories for You

Flowers and nature have always been part of my life one way or the other. This connection to Earth’s miracles goes as far as I remember, maybe because I am a Taurus. Perhaps it is because of the childhood summer vacations I spent with my grandparents.

My grandfather loved flowers and birds and taught me to love and listen to them, the true meaning that nature does not hurry and gets everything accomplished anyway. It’s a good reminder for me to slow down and nurture, as I am sometimes a crazy person always on the go that dislikes waiting for things to happen.

Then, I realized that I don’t have a single flower in my brand, despite my love and being constantly surrounded by them (it’s a ritual to buy a bouquet every week as a form of Self-love, celebrate the beauty, and be inspired!).

When it comes to personal branding, what you love and have a strong meaning is priceless to rise above others. So, for example, you can use flowers in a logo or patterns even if you’re not selling them. Likewise, if your business is all about flowers, you don’t necessarily need to stamp them everywhere.

You can stamp a blossom or two if you value beauty and are inspired by flowers. Or you can use the meaning of each one you love for the brand keywords or core values.

See a few examples of what flowers know to be true. Please take it as a start for your new brand or next revamp. The world is lovely if we care to listen and see and branding inspiration comes from anywhere within you, live it with a smile.

That which God said to the rose,
and caused it to laugh in full-blown beauty,
He said to my heart,
and made it a hundred times more beautiful.
– “Rumi, Jewels of Remembrance”

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