Surrendering to the universe as the devoted and humble helper

Brand Forecast

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency.

Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!It gets even better; he also thought archetypes influence human behavior more than anything else.

They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience.

A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic, so they become alive in a beautiful piece of art.

If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The devoted helper
Virgo brand archetype


Brand inspiration

We don’t set out to save the world: we set out to wonder how other people are doing and to reflect on how our actions affect other people’s hearts.–Pema Chodron
(As seen in The Stars Within You by Juliana McCarthy)



The Virgin

Ruling planet

Mercury, planet of communication and intellect

Brand Quintessence

I surrender to the universe with humble devotion.


Brand brilliance & gifts

Virgo’s attention to detail and rational thinking bring order to the chaotic world. Tackling the impossible and any dirty job is the MO. It’s irresistible to the go-getter Virgo brand.

You feel and see what’s underneath like no one, finding the truth and gather helpful information that brights people’s life. Language is your gift, writing and speaking–love letters filled with feelings and emotions crossed with practicability. With you, art is most definitely created to lift people up.

Sometimes you need to let go of logic and let your heart and soul rule a bit. Plus, the exhausting search for perfectionism in you and peeps around you. There’s no point in wrestling with your imperfections 697 days a year. Instead, accept the fact you’re human like anyone else. Flaws and gifts go well together if we forgive ourselves and French-kiss our mirrors every morning. Be happy for just being you. It’s enough.

Brand colors & photography

The best colors for a Virgo brand are blues and grey, the classics for refinement and taste. Then, as an extention of your powerful words, use imagery of nature, pure beauty, and your gifts, organization, methods and your craft.


Famous Virgo

Illustrations created by Luana Santos and Sofia Santos

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