Reasons to Fall head-over-heels with your brand
We know the ecstatic summer is gone when the first chills hit the city, days are shorter, and nature changes its hues. Then, just like that, Fall’s in!
The gardens and fields are abundant—it’s time for harvesting. We got wiser in the past months and are now ready for new experiences. With the season transition, routines change. You swing into a different mindset, cozying up more in the office. Perhaps with an apple candle and a spicy pumpkin latte? As entrepreneurs, we look at goals, objectives, and those Q4 numbers we still want to achieve.
And so is your audience. They still want to achieve the financial goals that slipped through their fingers this year. Or, fed up with “quit quitting,” they now want a job where they can shine. They still want a healthy body because summer parties can be cruel, and with all the fun, we let go. Or, they want to find the dream love that keeps escaping and still is a figment of their imagination. No matter your brand’s niche, your audience is going through the same mindset as you.
It’s time for empathetic marketing. The goal is to inspire, rekindle, meet, and greet your audience with what they are experiencing. So, why not give them reasons to be excited about your brand this season? You can forge deeper connections by freshening your brand with seasonal looks.
Whether you want a completely new look or are updating your brand, here’s what you need for building your brand personality infused with Fall’s flavors.
Is the Fall personality right for you?
Don’t be fooled by the mellow air! Fall’s personality is energetic, productive, loyal, and caring. Its superpower is to build long-term relationships. The core brand keywords are: abundant, ambitious, authentic, comforting, community, cozy, earthy, efficient, energetic, enthusiastic, and quirky.
The Fall brand is the first to step out of its comfort zone and change the rules. However, it is also the season of history and storytelling. Factory perfection is replaced by artisan, organic, old, and quirky. So what’s the story about you that is eager to come out? Try mixing the new and the old to create a fascinating experience for your audience.
Setting the mood with a vibrant color story
What’s happening in nature inspires the mood of the brand. Step outside—breathe the sweet air, feel the cozy touch on your skin, and be inspired by the muse. Fall is all senses on steroids—intense, rich, and warm. There’s an earthy warmth in the air and a sense of harmony. So what do you see and feel?
Your peeps feel they are cared for with the muted but bold Fall color palette. They are lit up by the warm tones of yellow, copper, orange, red, and brown. But, as the brand personality challenges the status quo, throw a few surprises at your color story. Adding unexpected hints of grays, green, neutral beiges, or deep blues (indigo or cobalt) builds a fascinating brand that stands out.
We create a brand toolkit with photos, color palettes, Instagram stickers, textures and fonts. You can have it here.
Nurturing your website and socials
Have you been paying attention to your website lately? Unfortunately, we tend to forget. However, websites are the internet dinosaurs that are not going extinct. Instead, they are evolving.
A website provides a foundation for brand visibility, a solid platform to spread your message, and brings solid leads. And owning a piece of the www that you can control feels pretty good, doesn’t it? Without algorithms, banned accounts, and all social media heartaches. So, it is good for business to update it occasionally.
Refreshing your website with a Fall color story, it’s the first step because your audience will make an assessment of your brand just in color alone. Ouch, it’s risky to skim this part.
Then, create a more profound experience by updating photos with season-themed imagery. Again, the feeling is comforting and welcoming. The images put nature in the front row, spotlighting the season’s colors with warm natural light. Think apples, beautiful golden light spots, yellow fields, color-changing leaves, trees, blankets, fireplaces, and people coming together by the fire pit.
In the example below, we updated the Joyful Creative” website template” with a few changes. The process is simple and does not need to be overwhelming.
Original Joyful Creative Website Template
Joyful Creative Customized with Fall Colors
The next step is to bring the Fall brand to life on social media by using the same colors and imagery in your posts. Mismatched visual storytelling can confuse your message and, thereby, your audience. Finally, add fun and surprise to your stories with seasonal stickers. We create a few examples you can use (sign up to get them).
Rise even higher above the competition with textures and fonts
Fall likes to play! Replace perfect geometric shapes with bold hand-drawn lines and brush strokes. Circles are your besties for the season if any geometric shape should be used. Playful textural backgrounds (like rough wood or leaves) add extra layers of interest. Flowers can be used too (why not?), bold and warm, rich in shapes and colors.
Keeping the bold theme for the Fall, update your brand with bold, round, almost chunky, bold fonts. Check out the examples below.
(Examples of fonts with links)
If you love hand-drawn or script fonts, these add tons of elegance to your words.
(Examples of fonts with links)
Your audience is a breathing human being. It has ever-changing emotions, needs, wishes, and moods. Thus, your brand cannot afford to be a static entity. Dull brands don’t make it! The ones that do are fluid and always in motion (without compromising their core values, duh!).
Updating your brand and marketing channels with Fall’s essence and unexpected experiences creates momentum and excitement. Meeting your audience where they are, showing you understand and care. It is a simple but powerful trick to bring them to their knees. The most significant part is that it puts you in your way of having 1000 true fans—the ones that matter:)