Do you really need consistency in your brand?
Are you always in a creative rush? The flow of wild ideas lights you up like a bonfire on Fall nights, and your body tingles with excitement. Your mind races. Cool, woman!!! And you add it to the to-do list.
Then, once sparkling ideas pile up, they become daunting, feeding on your soul daily. It feels like the to-do list turns into an s#*t list. Or, like the creepy Pennywise with his evil eyes jumps from the sewer as in the horror movie “It.” Your heart pounds, your hands are sweaty, and you hide your face in terror. A much better alternative is to binge English Baking Shows from the comfort of your sofa.
Think about all things business:
– Delivering your offer(s)
– Content creation
They all rely on you being consistent, right? And we all know that inconsistency is the kiss of death in branding. But it is hard to sustain. It can work for a while, but it won’t last. Neither do you. Brand consistency is hard as much as it is important.
First, your freedom as a solopreneur is deep-rooted in spontaneity. You want to experiment to uncover new ways of delighting and serving others. You get bored and annoyed by doing the same things, in the same way, all the time.
This is not necessarily bad for your brand.
On the contrary, creating from a place of random authenticity is refreshing and surprises your audience. And we frequently witness what happens when someone delivers content on an automated and strict schedule. It feels stiff, energy-less, and disconnected.
Second, do you have a team of minions to do all the heavy lifting in your business or be everywhere on your behalf? If the answer is yes, that’s amazing! If it is not, keeping up with everything makes you feel like the jack of all trades. It drains your energy, leaving you powerless.
Most of us have “fast and furious periods” of consistency. This can look like posting consistently on social media (not happening for me lately). Months long of writing articles for the blog. Or sprees of product creation for the store. But regularity happens for two activities, tops! After that, the rest is pretty much touch and go.
And that’s not inevitably bad for your brand, either.
Take it from Stephen King. Whether you love or hate him, he’s a consistent and renowned writer. Yet, he also tried a few other creative outlets in music, either as a producer, writer, or music player. But, of course, that didn’t exactly hurt his brand, as he still is “The King of Horror.”
So, do you need consistency in your brand? Of course, the answer is hell yes, brand consistency is important!!!
But, unfortunately, I can’t keep up with all the “new time will tell if they last” social platforms (see how they roll). And how about the trending NFTs?
So, to prevent my creative rush from turning into an unlucky charm (instead of brilliance), I accepted that the perfect life balance does not exist. We are not social butterflies, and there’s no need to go on a shame spiral. Instead, I give myself permission to be okay with my untamed creative nature.
If your world looks anything like mine, life’s balance is kinda crooked. My superhumanness has limitations. I cannot create, be everything and everywhere at the same time.
I define non-negotiable priorities, like my daily yoga (which I looks pretty like Celeste in this post). Or showing up for my clients. Or my brand guidelines and message. Anything that empowers my business and keeps my momentum. Thus, while some aspects of my life and brand evolve, others are on the back burner until it is time to tackle them. Others never take flight.
Then, I allow my creative bursts—to come as you are wherever you go—challenging my own status quo. This imperfect balance is the rocket fuel of my brand. It keeps me productive and inspired so that my brand does not go stale to rotten.
Because this job of making money by being yourself dramatically relies on that creative rush, I would love to continue this conversation with you. Can you hear the drum roll? We are introducing the Brand Cure monthly sessions to support our journey. These are free, 1-on-1, pitch-free virtual chats where we share life or business experiences. Four spots are available each month.
I can’t wait to get to know you, so book here and bring your fav drink.
See you soon,