Enlighten us to achieve, you’re a Capricorn

Enlighten us to achieve, you’re a Capricorn

Enlighten us to achieve, you’re a Capricorn

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency. Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!

It gets even better; he also thought archetypes influence human behavior more than anything else. They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience. A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.

In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic,

so they become alive in a beautiful piece of art. If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The enlightened high-achiever–Capricorn Brand Archetype

Today is David Bowie’s birthday, and it is time to reveal the Capricorn brand archetype. So challenging to write this one as I’ve been living with a Capri for more than 20 years. But here it goes.

Brand Inspiration
Only when you can be extremely pliable and soft can you be extremely hard and strong.–Zen proverb

Brand Quintessence
I use patience and method to achieve

Brand Brilliance & Gifts
A born leader known to keep things real, once you set a goal for yourself, nothing will stop you from getting what you want. With your work ethic and devotion, you achieve everything you put your mind into. You tackle any task that brings you success with a method and limitless patience.

But, outside gratification and success are not everything in this life. Build up your self-trust and self-esteem; your journey is to balance vulnerability with ambition.

You’re seen as an impenetrable force of nature, almost like an immovable rock. Try to let your hair down once in a while, little Capri, will you? Your honesty, sarcastic humor, and your musical gifts are to be share. Let go of so much privacy and secrecy so you don’t come across as cold and unapproachable because you’re not.

Brand Colors & Imagery
The Capricorn colors are rich and deep, black, navy blue, gray, and forest green suit you well. Images of royalty, grandeur, expensive, ornate reflect who you are at your core.

BRAND MOODBOARD – IMAGERY AND COLORS

Letting go to create a self evolution

Letting go to create a self evolution

Letting go to create a self evolution

Happy 2021! Wishing you all the magical things in your life in this, hopefully, more peaceful and graceful new year.

You probably already received tons of emails about resolutions. Spoiler alert, I’ll be talking about it too but with a twist. A different perspective about the subject I read in the Fast Company Mag made me think, and I must share it with you.

We love creating goals and new habits at the beginning of the year as we want to become the next level version. However, how can we create “the new” without first letting go of the old?

Saying goodbye to what is not serving us, letting go of the past, creates space for the new to take form. If we don’t do it, the old patterns will keep showing up, stalling, and blocking progress.

So before setting up resolutions or intentions, create a ritual, write down a list of what must go and a fun one for what you’ll be allowed to come next–the “new you” new year manifesto, the sit list, and an allowing shift list.

These new habits are not borrowed from somebody else. They unfold uniquely to, created on your terms. Little by little, tiny steps, repetition, after the messy part of the process, new habits settle in, and you’ll start seeing possibilities in your future. The “new you” is born, and it’s ready to be unveiled.

We must adapt; life doesn’t come with a set of instructions and terms and conditions; it’s unpredictable. The more you live it, the more you express yourself unapologetically, you create a better brand–people will notice.

 

How you go about the new year and resolutions?

 

There’s no magic trick to this life

There’s no magic trick to this life

There’s no magic trick to this life

Branding has become more personal, “the persona lifestyle.” Your marketing is about who you are and how you live as well. Showing a different way and lead by example on your own terms.

I’ve been thinking a lot about productivity, and its relationship to how we express ourselves authentically, be more “you” in our brand. Let’s blame 2020; we only have a few days to do so, with the whole new meaning of time and everything else. The slowness made us walking thinking jars anyway; better do something useful about it.

As a classic Type-A personality, I love getting things done and fast. The worst misconception is that everything needs to be hard; money and success only happen if you work yourself out to exhaustion. It didn’t get any better when I turned my life around to become an entrepreneur working from home.

I carried over the dystopian mindset. The burnouts, the meltdowns, and in my case, anxiety ultimately leading to panic attacks. All this might have happened to you too.

We must change how we approach our days, our working habits, and the societal beliefs that come with it. It’s getting things done (of course) but with boundaries and give ourselves some grace throughout the day, more fun and play–more creative moments.

It has been difficult to change years of repeating patterns, but a girl must do what’s best for her. I started creating new routines in an old-fashioned way, writing down in a planner, which I wanted to share with you today (no affiliate links whatsoever). Have fun exploring:)

Feed Your Mind

Branding has become more personal, “the persona lifestyle.” Your marketing is about who you are and how you live as well. Showing a different way and lead by example on your own terms.

I’ve been thinking a lot about productivity, and its relationship to how we express ourselves authentically, be more “you” in our brand. Let’s blame 2020; we only have a few days to do so, with the whole new meaning of time and everything else. The slowness made us walking thinking jars anyway; better do something useful about it.

As a classic Type-A personality, I love getting things done and fast. The worst misconception is that everything needs to be hard; money and success only happen if you work yourself out to exhaustion. It didn’t get any better when I turned my life around to become an entrepreneur working from home. I carried over the dystopian mindset. The burnouts, the meltdowns, and in my case, anxiety ultimately leading to panic attacks. All this might have happened to you too.

We must change how we approach our days, our working habits, and the societal beliefs that come with it. It’s getting things done (of course) but with boundaries and give ourselves some grace throughout the day, more fun and play–more creative moments.

It has been difficult to change years of repeating patterns, but a girl must do what’s best for her. I started creating new routines in an old-fashioned way, writing down in a planner, which I wanted to share with you today (no affiliate links whatsoever). Have fun exploring:)

– Self-care
The buzz word:) Yes, we can take a bath and the candles, but self-care means we put ourselves first to create boundaries to take care of everything else as our best version. To that end, I am loving this Savor Life Planner.

– Gratitude
This one, a biggy, feeling grateful for what already is, feeling good about it, and seeing the abundance. I am loving the “Gratitude Day and Night Reflection Journal.”

And, this app Grateful stops the scroll.

– Manifestation
What if manifesting was a game? I am experimenting with the Reality Hacker, but mindset shifts are already happening. The creative entrepreneur’s mind is tricky. In one hour, you’re on top of the world, the next not so great. When that does happen, you stop the negative self-talk.

Feed Your Body

Pumpkin is in season as “Joy the Baker” stated in a few of her posts. I’ve been slowly warming up to pumpkin recipes, although, of course, I love the color and the shape. I just want to wrap myself up in it. These two recipes look amazing.

PUMPKIN PASTA DINNER WITH SAUSAGE AND GOAT CHEESE

PUMPKIN TARTE À LA BOUILLIE

Feed Your Soul

Loving these natural remedies for anxiety from the Chestnut School of Herbal Medicine, always good to have these around.

A sag kind of style: The Graceful Wanderlust

A sag kind of style: The Graceful Wanderlust

A sag kind of style: The Graceful Wanderlust

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency. Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!

It gets even better; he also thought archetypes influence human behavior more than anything else. They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience. A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.

In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic,

so they become alive in a beautiful piece of art. If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The Graceful Wanderlust–Sagitarius Archetype

We reaching the end of 2020 and so many things changed. But, 2021 is around the corner to bring new hopes, horizons and adventures in the Sagittarius style

I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality, so that we actually feel the rapture of being alive.”–Joseph Campbell.

Brand Quintessence
Your archetype could be either the graceful wanderlust or the wanderlust or a philosopher. To this thing we call life, you bring your optimism and contagious enthusiasm. You are humorous, energetic, and easy-going; people love to be around you. When will you create your “Sag” show?” Routine and boring are not your middle names for sure! Enter the laptop lifestyle! You’re a seeker but through adventure, seeing and seeking the big picture and world challenges. While you’re the philosopher of the zodiac, what you desire is embodied and complemented with real-life experiences. Anything that brings you freedom, room to grow, and challenge perspectives are for your free-sprit.

Luck follows you in everything. After all, your ruling planet is Jupiter, and your faith and trust make things happen. Lucky You but don’t be carried out only by luck and deliver. Sometimes it is good to stop and enjoy the present and gather ideas to speak your truth, revealing your wisdom.

During this beautiful Sag season, go deep in finding what brings real joy and purpose. Where can you bring more of your gifts of optimism and wisdom, and faith while preserving what you love the most, freedom and adventure? Keep wondering and wandering!

Brand Colors
Royal blue, purple, any uncommon variation of these for a glimpse of royalty and artistic.

Brand Imagery
Horizon receding ahead, mountain ranges, people looking off into the distance or walking away, adventurous lifestyle.

BRAND MOODBOARD – IMAGERY AND COLORS
A Brand-on-Tap designed to heal

A Brand-on-Tap designed to heal

A Brand-on-Tap designed to heal

Little I knew when we created the “Good Soul” Brand-on-Tap, that will end up belonging to my fav lady Dr. Erika Austin. We intuitively make these brands, knowing that they will find their rightful owner through the universe’s inner workings. Still, this one is such a right match on everything. My wildest dreams came true.

And, “Grief Awakening,” wouldn’t you agree this couldn’t be more timely? After picking up Bonzo’s memorial (my sweet boy that left us so suddenly), I remember driving through Albuquerque.

Thinking about my mom with COVID that I can’t visit, seeing closed stores, lights off, parking lots filled with enormous lines for Covid-19 testing instead of regular shoppers. How did we get here so fast, so dark, and dystopian? And Matt Damon is not coming to save us all, right?

In my own personal grief, the collective grieving, everyone is affected one way or another. But, as I learned from working in this brand and my 1-on-1’s

with Erika, “hurt happens but so does healing, create room for possibility.”

When I think about the “Grief Awakening” brand, do you know what comes to mind? Fawkes, Albus Dumbledore’s magical bird, symbolizing death and re-birth, rising from the ashes. Well, but it wasn’t appropriate for it. Grief awakening is the flow from grief to gratitude to grace.

Instead, we tapped into the natural seasons’ flow, from winter to spring to summer. We played with colors, creating a palette and photography mood-board for each step using nature’s transitions from blue, pink, and orange. And, of course, nothing better than a delicate and simple blossom to go along with it.

I couldn’t be more proud of Erika and what we created together. The brand is delicious to the eyes, isn’t it? Peaceful, graceful and, most of all, healing. See the full brand suite below.

We are sad to see this Brand-on-Tap go, but we know that it will connect with so many people to create meaningful, happy, and so much needed changes.

We have a beautiful collection of pre-made brands waiting for you. Take a look and choose the one speaking directly to your soul. Until the end of 2020, you’ll receive 40% off. See you there, and we can’t wait to create one for you! Let’s begin in 2021 with grace and greatness; your time is NOW! Learn more about the magic of a Brand-on-Tap.

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