Enlighten us to achieve, you’re a Capricorn

Enlighten us to achieve, you’re a Capricorn

Enlighten us to achieve, you’re a Capricorn

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency. Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!

It gets even better; he also thought archetypes influence human behavior more than anything else. They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience. A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.

In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic,

so they become alive in a beautiful piece of art. If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The enlightened high-achiever–Capricorn Brand Archetype

Today is David Bowie’s birthday, and it is time to reveal the Capricorn brand archetype. So challenging to write this one as I’ve been living with a Capri for more than 20 years. But here it goes.

Brand Inspiration
Only when you can be extremely pliable and soft can you be extremely hard and strong.–Zen proverb

Brand Quintessence
I use patience and method to achieve

Brand Brilliance & Gifts
A born leader known to keep things real, once you set a goal for yourself, nothing will stop you from getting what you want. With your work ethic and devotion, you achieve everything you put your mind into. You tackle any task that brings you success with a method and limitless patience.

But, outside gratification and success are not everything in this life. Build up your self-trust and self-esteem; your journey is to balance vulnerability with ambition.

You’re seen as an impenetrable force of nature, almost like an immovable rock. Try to let your hair down once in a while, little Capri, will you? Your honesty, sarcastic humor, and your musical gifts are to be share. Let go of so much privacy and secrecy so you don’t come across as cold and unapproachable because you’re not.

Brand Colors & Imagery
The Capricorn colors are rich and deep, black, navy blue, gray, and forest green suit you well. Images of royalty, grandeur, expensive, ornate reflect who you are at your core.

BRAND MOODBOARD – IMAGERY AND COLORS

A sag kind of style: The Graceful Wanderlust

A sag kind of style: The Graceful Wanderlust

A sag kind of style: The Graceful Wanderlust

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency. Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!

It gets even better; he also thought archetypes influence human behavior more than anything else. They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience. A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.

In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic,

so they become alive in a beautiful piece of art. If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The Graceful Wanderlust–Sagitarius Archetype

We reaching the end of 2020 and so many things changed. But, 2021 is around the corner to bring new hopes, horizons and adventures in the Sagittarius style

I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality, so that we actually feel the rapture of being alive.”–Joseph Campbell.

Brand Quintessence
Your archetype could be either the graceful wanderlust or the wanderlust or a philosopher. To this thing we call life, you bring your optimism and contagious enthusiasm. You are humorous, energetic, and easy-going; people love to be around you. When will you create your “Sag” show?” Routine and boring are not your middle names for sure! Enter the laptop lifestyle! You’re a seeker but through adventure, seeing and seeking the big picture and world challenges. While you’re the philosopher of the zodiac, what you desire is embodied and complemented with real-life experiences. Anything that brings you freedom, room to grow, and challenge perspectives are for your free-sprit.

Luck follows you in everything. After all, your ruling planet is Jupiter, and your faith and trust make things happen. Lucky You but don’t be carried out only by luck and deliver. Sometimes it is good to stop and enjoy the present and gather ideas to speak your truth, revealing your wisdom.

During this beautiful Sag season, go deep in finding what brings real joy and purpose. Where can you bring more of your gifts of optimism and wisdom, and faith while preserving what you love the most, freedom and adventure? Keep wondering and wandering!

Brand Colors
Royal blue, purple, any uncommon variation of these for a glimpse of royalty and artistic.

Brand Imagery
Horizon receding ahead, mountain ranges, people looking off into the distance or walking away, adventurous lifestyle.

BRAND MOODBOARD – IMAGERY AND COLORS
Scorpio is here as the Mystic Truth-Seeker

Scorpio is here as the Mystic Truth-Seeker

Scorpio is here as the Mystic Truth-Seeker

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency. Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!

It gets even better; he also thought archetypes influence human behavior more than anything else. They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience. A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.

In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic,

so they become alive in a beautiful piece of art. If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The Mystic Truth-Seeker–Scorpio archetype

The new fall season started a few days ago, and we have a new kid on the block. Libra is here to remind us that life is love, beauty, and harmony. And, nobody does that like Libra.

Brand Quintessence
I create & transform with deep desire.

Brand Brilliance & Gifts
Around you there’s never a dull moment. You’re an intense soul and your personality is a complex puzzle of human nature, for the highest good, the bad and the ugly.

The magnetic energy coming out of you gets you known and loved around the world and beyond. And, people trust you, you never make fluff or promises that you can’t deliver.

Persistent and resilient you follow your instincts like nobody else, finding the secret behind the secret. Your drive and strategy gets you going in a search of transformational experiences for you and humanity.

Although secrecy is your MO, ease up a bit, let people in, you don’t need to do it alone, although you’re the master of knowledge no human has it all figured out. And, umm, sometimes is better to let kindness rule.

Brand Colors
The Mystic Truth-Seeker loves black, crimson, burgundy, maroon, red and all colors of passion

Brand Imagery
Strong intense images for great impact and wow, for desire and mystery.

BRAND MOODBOARD – IMAGERY AND COLORS

It’s a Libra time of the year–The Loving Artist is here

It’s a Libra time of the year–The Loving Artist is here

It’s a Libra time of the year–The Loving Artist is here

Every month we dive in and become alchemists to create a monthly archetype, with wizard hats and such. Archetypes are powerful in branding and are fundamentals and the first step we do in our tiny (but mighty) design agency. Carl Jung coined the archetypes to define the human mind. These archetypes are recurrent themes or universal patterns, presumably occurring across all cultures and times. Pretty cool!

It gets even better; he also thought archetypes influence human behavior more than anything else. They define who we are and how we act—even more than logic, persuasion, and emotion. Wow! We love how these concepts help our clients clarify who they are and how their personality shows up in the brand. In the end, the brand speaks to both their own soul and their audience–their Alma Audience. A win-win-win for authenticity and a bad loss for scarcity and fear-based marketing.

In our own style, we create archetypes based on neuroscience, psychology, and astrology’s magic,

so they become alive in a beautiful piece of art. If this your birth sign, take a look; knowing who you are and how to express yourself creatively is the most potent branding and business tool. Nobody can copy that.

The Loving Artist – Libra archetype

The new fall season started a few days ago, and we have a new kid on the block. Libra is here to remind us that life is love, beauty, and harmony. And, nobody does that like Libra.

Brand Quintessence
I balance with harmony and love

Brand Brilliance & Gifts
The brand brings harmony to the world through relationship and partnership. Diplomatic at heart, she brings peace and reconciliation to an otherwise chaotic world. Your drive is to promote intimacy and sensuality, love and beauty.

Are you ready to be an influencer? Even as a possible introvert, you shine in public life, which brings immense wealth potential. Always charming, loving, gracious and warming, you bring people together as a mediator or a diplomat. You are committed to finding creative solutions and getting things done. And, if you’re artistically inclined, you’ll thrive as your sense of aesthetic is elevated. Share it with the world to bring harmony and beauty, make everyone’s day shine.

Don’t forget, love starts with self-love, and by blindly chasing the love of others you might lose your identity. And, sometimes, done is better than perfect!

Brand Colors
The loving artist colors are romantic and nostalgic, like the mid-fall. You love blue, pink, lavender, pastels, dark crimson, amber, lemon yellow.

Brand Imagery
Sensual and soft colors are infused in hearts, flowers, moon in the sky, sand dunes and beaches, to convey the feelings of love and harmony. The Loving Artist connects well with circular and curving shapes, natural and sensual objects, and beautiful art.

BRAND MOODBOARD – IMAGERY AND COLORS

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